Working at home as a party plan jewelry consultant and becoming one of the home based party businesses in your area can be a fantastic option for moms looking to stay at home with their children. You’ve found the perfect company to work with. You’ve ordered your supplies and set up your open house. But now what? How do you advertise your home jewelry parties?
First, never underestimate the power of a well-made business card for home based party businesses. Never get caught without one! You should make it your goal not only to make sure that you have some of your business cards in your wallet at all times, but that your hostesses and customers have at least one of your cards in their wallets as well.
How do you do this? The best way to do this is to incentivize your customers to carry your cards. You can do this in a few ways. First, you can write on the back of your cards “This card good for 10% off any necklace in our line”, giving your customers a discount on re-orders.
But don’t just give them one card! Give them at least one more business card that has a place for them to write their names, and says on the back something like, “Get a free pair of earrings when your friend attends an opportunity meeting.” Now, don’t give away the farm, but do incentivize customers to send you leads. Choose a small, under $10 item from your party plan jewelry line that would make your customer excited about receiving it, but wouldn’t put you in the poor house buying it.
Your business card marketing doesn’t stop there! Many party plan jewelry reps play games during their demonstrations. One of my favorite is where you ask guests to dig through their purses, giving them 5-10 points for having items like a pen, tissues, a quarter, house keys, and the like. Have guests stand as they find the item so that you can keep track of points.
Then, ask who has one of your business cards in their wallet. Well, chances are, no one will stand. After all, they just met you! But then start to pass out cards, and offer 20 points for those who do! Suddenly, the entire room has your cards in their wallet! The prize for the winner can be some candy or if your company offers their home based party businesses samples or trinkets, use that instead.
Another way to advertise your party plan jewelry business is to take the concept of a business card and bring it online. Create a graphic (or have one created for you) that showcases your involvement with your company, and use it in your social media efforts, as sort of an online business card. Talk about your parties, your products, and your sales to your online friends. Get your company listed in a niche directory. You never know when someone online might turn into the perfect local hostess, or even do a book show for you long distance.
And more importantly, you never know where your next party plan jewelry team member will come from! Many women are now joining jewelry companies online, without ever coming in contact with a person.